Tips to Preparing your Cargo for International Shipping (PART 2)

4) Check the max weight of your goods

Weighing your goods and making sure you are choosing parcel packaging that is suitable for the weight and size of your goods is very important. Choosing a box or crate that can’t handle the weight of the item will make damaged packaging and accidents when the goods are being carried more likely.

This is especially important if you are looking to send large or heavy parcels, which, due to their sheer weight, need boxes or crates and protection built to handle heavier goods. This is so they can get from A to B undamaged, rather than compromising with weaker packaging that merely “does the job” but falls short by the time the customer gets the delivery.


5) Choose Functionality Over Looks

There are many packing options that prioritize looks over protection. Softer packaging such as sacks and baskets are growing in popularity in many industries. While the customer might like how the goods are delivered, it means little if the item inside is damaged or broken entirely.

If you are considering using more ornate or softer packaging, ensure that the packaging does the job of protecting the item. This isn’t just about the walls of the packaging, but how the entire package is secured and held together to prevent tampering or theft.

When shipping internationally, consider shipping goods in sturdy packing to an interim destination. The goods than could be packed in the softer, but protective, packaging closer to the destination to ensure the goods are protected for as much of the journey as possible.


6) Listen to Your Customers

And finally, and most importantly – listen to your customers! Take a look at review sites and your customer feedback about your international delivery services. If customers are telling you that goods arrive damaged or missing, take extra efforts to understand why your packaging may not be working and improve it.

Don’t assume your packaging is fine just because you don’t hear anything from customers either. While the item might have arrived undamaged, the packaging could have been worn, water-soaked, or torn in transit, even if they don’t ask for a refund.

Understanding your customers is particularly important if you are considering launching a new product with potentially complex packaging requirements. Understanding your weak points and where your current packaging falls short can help you plan and prevent losses with new products ongoing.

Consider following up with customers to get their thoughts on how their parcels or shipments arrived and if it was to their expectations. It can save your business hassle and unhappy customers in the future!




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