E-COMMERCE AND PACKAGING

Ecommerce known as “electronic commerce” is a major part of sales discussions these days. Product sellers and service providers can increase sales through online commerce and boost revenue with ease. As we all know that selling online is a popular and effective sales method, worldwide.

E-commerce growth has gotten a boost as more people avoid visiting a physical store, avoid stress, and now enjoy or prefer shopping online, with the digital growth and probably the past pandemic, it really caved in for e-commerce awareness and growth. The bottom line is people are doing a lot more online shopping, and if your products aren’t online then, you’re missing out on a lot.

E-commerce has progressed beyond search engine optimization to other channels of marketing and interacting with customers, there is something called Omnichannel retailing, this process involves how business owners can connect with their shoppers via websites, social media platforms, email, newsletters, and physical outlets.

This creates multiple touchpoints for customers to connect and shop from you. Customers can purchase online, pick up their orders at a physical store, or have them delivered to their destination, return any defective items online, and avail of discount offers based on a certain number of referrals. This blended physical and online experience drives more sales.

Packaging is something we all know speaks and promotes our businesses and brand for us, so how important is packaging in the internet world of online business? eCommerce packaging refers to the manner in which you protect your product for shipment, create your brand identity, and manage shipping costs. Stylish, well-presented, and outstanding packaging can improve your customer experience and enhance profitability. Now that customers are increasingly embracing online shopping, your product packaging needs to stand out to differentiate your brand from your competitors. The most important thing to look out for about your package or packaging is the balance between presentation, protection, presentability, and sustainability.

The importance of proper packaging in eCommerce is that it gives your brand a reputation.  Customers are easily put off by damaged packaging, indicating just how important it is to ensure that your products are packed and delivered appropriately. So, when your package is impressive it will impress your customers, leading to more orders and referrals, and ultimately more sales and brand reputation.

Another importance of packaging in eCommerce is safety; Product protection is one of the most basic functions of eCommerce packaging. The package and the product can easily get damaged during shipment from the retailer to the customer. So, you should ensure that the packaging is able to withstand friction and any other unwanted pressure, including during storage and presentation on the shelves.

E-commerce packaging also helps you advertise your company or business as mentioned earlier. There are several ways of packaging a product, which includes;

  • Mailing envelopes/bags:
  • Shipping boxes.
  • Corrugated boxes: These are still the most typical type of product packaging used by retailers. They’re sturdy, don’t add weight to your packages, and can be recycled.
  • Padded mailers: These packages are best for shipping smaller, flat, or delicate items such as jewelry, handcrafted goods, books, or electronics.

 

you should remember that these packaging methods usages depend on several factors, such as:

  1. Product weight,
  2. Product Fragility
  3. Product value.

Always remember your packaging sells your products and your brands more than you know.

 

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